Häfele launches Design Centre in Colombo
The international leader in German hardware technologies, Häfele launches its largest state-of-the-art Design Centre in the country at the heart of Colombo, opening the first-of-its-kind showroom in Sri Lanka with globally acclaimed innovative solutions and architectural design fittings and accessories.
Located at Nandana Gardens on Duplication Road, this newest facility introduces the local consumers to the ‘live concept’ set up of home interiors. With the opening of this Design Centre, Häfele will now have its seventh successive company-owned Design Centre in South Asia.
With the launch of this exclusive Design Centre, Häfele also brings in, for the first time ever, its Iconic range of appliances and bathroom products to the Sri Lankan market adding a touch of grandeur and magnificence to the kitchen and bathroom. Häfele’s Iconic range signifies the ‘best of the best’ in product functionalities consisting of world-renowned products such as Falmec cooker hoods, Liebherr wine coolers and refrigerators, Asko washing machines, dishwashers, Bertazzoni luxury appliances and Boing sinks to name a few.
These super premium product brands coming from Italy, Sweden, Germany are embedded with individual core competencies succeeding the international premium product market with a strong backing in tradition, technology and unmatched quality. Customers can experience for themselves the functionalities of these Iconic brands exclusively at Häfele’s new Design Centre in Colombo.
Häfele’s Design Centre concept
Design concepts and ideas can be better understood when they are experienced in live setups. This is the ideology that backs the company’s initiative of establishing state-of-the-art design centres represented in the form of an international retail setup, where customers can walk in and experience world-class functionality, seamlessly rooted into latest global design trends.
Quite inherent to what they do, Häfele is a strong believer of the mantra that ‘form follows function’ and the trick is to combine functionality with aesthetics and make them work in almost unperceivable unison. This is explicitly displayed in all Häfele Design Centre showrooms worldwide.
To this experience of functionality, Häfele adds a competent service of designing kitchens and wardrobes ably extended to customers by an expert team of designers who exclusively operate from the Design showrooms.
The typical layout of any of Häfele’s Design showrooms includes real-time displays of the company’s many product functionalities including a Live Kitchen, which is equipped with storage areas, appliances and other utilities.
Commenting on the Live Kitchen concept, Häfele South Asia Managing Director Jürgen Wolf said, “Stylish hardware fittings that give you the best functionality for your individual application in your business or residence are hard to select from a catalogue. The new Live Kitchen section gives the customers a first-hand feel of the products before they purchase it. Functionality is how we think; functionality is what we make and functionality is what we sell. Häfele is proud to introduce this quality to the Sri Lankan market through this exclusive Häfele Design Centre in Colombo.”
Starting 2016 on a firm ground
With the launch of its new Design Centre in Colombo, Häfele affirms its commitment in identifying and understanding the specific needs of the customers across segments and provide them with desired benefits. All Häfele products carry a comprehensive warranty and stand for quality and design keeping functionality at the top of the mind.
The world-class Design Centre in Colombo showcases the latest cutting-edge fittings now available to the customers in a real-life environment - in short, a comprehensive one-stop shop solution for modern architecture and interior designs.
This facility also initiates the company’s focus, for 2016, on further strengthening its retail presence in Sri Lanka. Following this, the company plans to open exclusive franchise shops in prominent markets of the country to increase its retail penetration. The franchise shops will carry the same philosophy, in design and execution, as the Design Centres, delivering the company’s product offerings and service proposition in a uniform method to its customers. This makes the process of selecting prospective franchise partners extremely stringent and rigorous as the company is particular about aspects like quality and service.
“We are very particular while selecting our franchise partners and are looking for only those like-minded people who can match up to our international standards of quality in terms of shop interiors and displays and are willing to make the necessary investments in delivering on our strong service proposition,” said Wolf.